PARK CITY, UTAH -- iFIT, a global leader in connected fitness, content, and equipment, and F45 Training, a leading global fitness community and franchise, announced a new global partnership that will redefine the member experience by seamlessly integrating at-home digital training with in-studio community fitness.
Launching December 8, the collaboration combines F45 Training’s world-class, high-intensity functional training methodology with iFIT’s immersive workout production capabilities and expansive global platform.
Integrated Fitness Collaboration
This strategic partnership is built on two key pillars designed to drive engagement for both platforms:
· Premium Digital Content Access: iFIT will license and feature a curated collection of F45 Training’s signature functional, at-home workouts on its global streaming platform. This immediately brings F45’s acclaimed, results-driven programming to iFIT’s dedicated subscriber base.
· Exclusive Co-Produced Series: F45 Training and iFIT will co-produce new, dynamic at-home workout content. This pairing leverages F45’s renowned programming expertise with iFIT’s immersive content production, elevating the digital training experience for both audiences.
Path to the Studio: Unlocking In-Person Training
The partnership introduces a powerful incentive to drive digital users into physical F45 Training studios worldwide. Starting January 8, 2026, once an eligible iFIT subscriber successfully completes an F45 co-produced at-home workout, they will unlock a complimentary, one-time in-studio F45 Training class for use in that month. Eligible iFIT subscribers may redeem one free F45 Training class per month.
“This is a game-changer for the fitness industry, definitively proving that digital content and in-studio experiences are not mutually exclusive,” said Jeremy McCarty, Chief Subscription and Content Officer of iFIT. “Our members are highly active and health-conscious—we know approximately 40% of our subscribers maintain external gym or studio memberships. By offering them a seamless path to experience the energy of an F45 studio, we are enriching our value proposition while delivering high-intent new members directly to F45 locations around the globe.”
“Partnering with iFIT allows F45 Training to meet the modern athlete where they are—at home, on the go, and in the studio,” said Ryan Mayes, Chief Operating Officer of FIT House of Brands, parent company of F45 Training. “This collaboration is a bold extension of our brand, using iFIT’s massive platform to build awareness, showcase our world-class functional programming, and convert an active, structured audience into passionate, long-term F45 Training studio members.”
