Founded in 1974, LF is a leader in South Korea’s fashion and lifestyle industry, operating a balanced brand portfolio across menswear, womenswear, casual, sports and outdoor, accessories, food and beverage, content, e-commerce and real estate finance. LF’s mission, “Life in Future,” reflects its commitment to enriching customer lifestyles through its curated goods.

Facing a rapidly changing market and escalating IT maintenance costs, LF partnered with Rimini Street to address the challenges of a major data center relocation and declining vendor support service quality. Under the previous vendor support model, maintenance costs increased annually while technical support quality and speed declined. LF decided that switching to Rimini Support for enterprise software support services was the optimal solution to reduce costs and improve quality at the same time.

Technical Excellence and Seamless, Unified Support with Rimini Street

LF runs Oracle databases and an SAP enterprise resource planning system that includes many internally developed custom business objects (CBOs). Consolidating support for multiple solutions under Rimini Street gives LF a unified model for resolving issues, optimizing performance and driving continuous improvement across its enterprise software landscape. During the company’s complex data center relocation, Rimini Street’s dedicated Primary Support Engineer (PSE) and onsite technical support provided prompt troubleshooting and expert guidance, ensuring uninterrupted operations even during peak transition periods.

Moving to Rimini Support aligned seamlessly with LF’s existing maintenance teams. LF was able to maintain its current systems more efficiently and maximize operational flexibility while expanding resources for business process optimization.

Quantifiable Impact and Strategic Business Transformation

Since moving to Rimini Street, LF has realized substantial and clear cost savings, freeing resources to focus on strategic IT investments. These savings have enabled LF to launch a comprehensive business process innovation initiative, including the optimization of its merchandise planning system and key ERP modules.

By streamlining operations and improving responsiveness to market trends, LF is accelerating its digital transformation with a focus on leveraging AI-driven insights and automation to enhance business competitiveness. This shift also has empowered LF’s IT and business teams to collaborate more closely on innovation, fostering a culture of continuous improvement.

“The implementation of Rimini Street has resulted in real and tangible cost savings, freeing us from the burden of current maintenance costs and giving us the opportunity to focus on strategic IT investments,” said Dongwon Lee, CIO of LF. “Rimini Street‘s support services are of better quality than vendor support and enabled a smooth transition without the need to change resources associated with maintenance. During a challenging project like the data center relocation, Rimini Street’s prompt and professional support ensured stable system operations.”

Focusing on Strategic Business Innovation Projects with Cost Savings

LF will leverage the IT cost savings from Rimini Street to focus on several projects that will transform the company‘s core business processes. For example, the company plans on optimizing its merchandise planning system and key ERP modules to maximize business process efficiency and align them more closely with the company’s strategic direction.

Going forward, LF will continue its strategy of optimizing existing systems and processes rather than adding new solutions. This will help LF maintain more effective IT operations, optimize costs across the enterprise, and further enhance business competitiveness.

“We are pleased to help leading companies like LF reduce their IT costs and focus on their core business with Rimini Street support services,” said Hyungwook Kim, GVP and Regional GM, Rimini Street Korea. “We will continue to help companies maximize the efficiency of their IT operations by providing customized support and optimal support services.”