NEW YORK -- Today, MetLife and Global Citizen announced Footwork for Futures, a global soccer-themed social media challenge that supports children’s access to quality education and sports to foster more confident and resilient communities.

Footwork for Futures invites people to share a short video of themselves juggling - or attempting to juggle - a soccer ball on Instagram, LinkedIn, X, TikTok, or Facebook and include the hashtag #FootworkForFutures, or by submitting a video through the Global Citizen app. For each eligible video submission, MetLife will donate $5 to the FIFA Global Citizen Education Fund, up to $100,000, to help support access to quality education and sports for children through grants to community-based organizations around the world.

This social campaign builds upon MetLife Foundation’s $9 million contribution as a founding donor of the FIFA Global Citizen Education Fund. The fund gives grants to organizations in communities around the world that offer educational and sports programs. Footwork for Futures uses the excitement of this summer’s FIFA World Cup 2026™ to help organizations grow their initiatives, aiming to boost children’s confidence and strengthen communities.

“The FIFA Global Citizen Education Fund is proof of what’s possible when we unite the world’s love of football with the power of education to strengthen our communities,” said Nuria Garcia, Head of Global Sustainability, MetLife, and Chair, MetLife Foundation. “Footwork for Futures helps make that mission fun, real and accessible. Every video submitted is a meaningful step toward building more confident futures for young people around the world.”

Participation in Footwork for Futures is open to all individuals, regardless of skill, ability or experience, allowing each person to showcase their own approach to keeping a soccer ball in motion. The initiative runs from May 12 to July 19, 2026, or until donations reach $100,000. Submissions received after this period will be shared; however, they will not contribute to additional donations. Participants are encouraged, but not required, to nominate friends and family to join in.

All videos must follow the rules of the respective social media platforms and the campaign’s Terms & Conditions. To be eligible, each video must clearly display a real person safely and responsibly juggling (or attempting to juggle) a soccer ball. Global Citizen reserves the right to disqualify any entry that fails to meet these standards.