DUBAI, UNITED ARAB EMIRATES-- December 20, 2021 -- Hytera (SZSE: 002583), the global leading provider of professional communications technologies and solutions, is pleased to announce that its long-term business partner Global Beam Telecom has secured the contract with Virgin Megastore to sell Hytera TF series radios in all Virgin Megastore outlets across the United Arab Emirates, specifically in branches of Dubai Mall, Mall of the Emirates, Abu Dhabi Yas Mall, etc.

Virgin Megastore is the leading entertainment lifestyle retailer in the MENA region. With over 54 stores in 10 markets in the Middle East and North Africa, Virgin Megastore has been pursuing an unbounded target of expanding its regional presence and offering since the first store opening in the UAE back in 2001.

The launch of Hytera PMR radios in Virgin Megastore is a great chance for Hytera to further expand its reach in the consumer market and will also diversify the product portfolio of Virgin Megastore.

The TF series is a popular consumer product line-up of Hytera. It requires no ownership of a radio license and delivers easy and reliable communications in small to medium-sized establishments. With a short learning curve, the TF series is especially useful in dealing with the challenges caused by social distancing. Available in both analogue and digital versions, it enables small establishments to achieve efficient customer service from improved two-way communications.

“The TF series are tiny but powerful and affordable line-up. It’s perfect fit for the group outings, family camping, hiking, biking, retail shops, restaurants, event management firms, etc. Our clients love it,” said Hytera Sales Manager, Yasar Arafath. “With TF series launching in all the Virgin Megastore outlets in the UAE, the TF series will be more accessible to UAE consumers than ever.”

Abdullah Sulaiman, CEO of Global Beam Telecom, added, “We are proud to serve Virgin Megastore’s customers in the UAE with the cost-efficient communication devices specially targeting the consumer market.