The announcement is a critical step in the redevelopment of Olympia London and will see ASM Global take management responsibility for the exhibitions and events business. The move expands ASM’s footprint in Europe with an iconic London venue and brings global knowledge-sharing to expand Olympia London’s international market reach.

Olympia’s redevelopment, which will be completed in 2024, includes a 4,400-capacity live-music venue; a 1,575-seat performing arts theatre; a school for the creative arts; 100,000 sq. ft of restaurants, bars and eateries; two globally renowned hotels; 550,000 sq. ft. of offices; and 2.5 acres of new public space.

ASM Global and Olympia London’s management teams have begun collaborating on venue enhancement plans for the reimagined world-class conference and hospitality facilities.

Olympia London has been a cultural and architectural landmark since opening its doors in 1886. Today, it is one of London’s busiest venues and in recent years has attracted more than 1.6 million visitors and hosted over 200 events each year. The overall Olympia site is currently being redeveloped as a cultural district—a new destination for art, culture, education, entertainment, exhibitions, music, state-of-the-art offices, and some of the best food and drink in town.

ASM Global president and CEO Ron Bension said, “We are proud to partner with Olympia London, Yoo Capital and Deutsche Finance International on this amazing and historic venue, positioning it at the forefront of the industry for the next 100 years. Our commitment to guest and partner satisfaction aligns with the reputation of Olympia London, and we look forward to continuing to serve existing and new clients’ event schedules at Olympia London and developing the program with other signature events.”

ASM Global has an unrivalled track record working with major cultural and entertainment districts and venues, including L.A. LIVE in Los Angeles, Darling Harbour in Sydney, OVO Arena Wembley in London and AO Arena Manchester. ASM will leverage its global relationships in content, programming, planning, technology, sustainability and guest safety to further enhance the visitor experience at Olympia London.

Olympia London joins ASM Global’s network of more than 300 venues around the world, which host 20,000 events and welcome 165 million guests every year. Other flagship exhibition and convention centres in its portfolio include McCormick Place in Chicago, Moscone Center in San Francisco, ICC Sydney, Shenzhen World in China and P&J Live in Aberdeen, U.K.