DUBAI, UNITED ARAB EMIRATES-- June 28, 2023 -- FEELM - part of leading atomization technology company SMOORE - has earned high praise at a major industry event in the Middle East.

The brand was crowned ‘Best Manufacturer’ and ‘Industry Leader’ at the annual Vapouround MENA Awards in Dubai, beating out a roster of international competition to take home the highly sought after trophy.

Speaking after the ceremony, Rex Zhang, Assistant President of FEELM said: “It is truly an honour to be recognised as a main player in the industry at such a prestigious event.

This is especially exciting considering FEELM also walked away a winner at the Vapouround Global Awards in the UK earlier this year.

We pour huge amounts of time, effort and resources into optimising our brand to be the best it can and developing new technologies that can level up the vape category as a whole - these awards act as proof that we are very much on the right tracks.”

As well as celebrating its own successes at the Dubai event, FEELM was also ‘pleased to see’ some of its clients take to the winners’ podium.

Vape brands PYRO, Aroma King and DEJA VOO - which use FEELM technology in their products - won ‘Best Newcomer’, ‘Industry Leader’ and ‘Best Disposable’ respectively.

Adding to the list of accolades for brands using FEELM technology, RELX garnered the ‘Best Brand’ award. Moreover, their product WAKA also received recognition, securing the runner-up position for ‘Best Newcomer’.

Zhang said: “Congratulations to both of these companies. It’s great to see exceptional brands, who are doing exceptional things, get the recognition they deserve.”

The Vapouround MENA Awards coincides with the World Vape Show (WVS) in Dubai, which is one of the biggest expos in the industry calendar.

FEELM used this year’s WVS event as an opportunity to showcase its latest technological developments the high-spec TOPOWER battery solution after the upgrade of FEELM Max disposable ceramic coil solution in May.

According to the brand, both advancements ‘caught the attention’ of industry players in attendance and have been developed as part of FEELM’s continued effort to ‘raise product performance’ across the sector.

Zhang said: “The true value of expos like the World Vape Show is that they act as a catalyst for innovation and a breeding ground for new ideas.

We’re able to use these events as a platform to speak with others in the industry, get to understand their needs and feed these into future developments.”

He added: “Technology is an invaluable tool on the road to a smokefree future - our ceramic coils and TOPOWER battery solution represent two major steps from FEELM on that critical journey.”