SEOUL – Samsung Electronics Co., Ltd. today announced a new partnership with FlexIt, a health and wellness solution that makes exercise more convenient and accessible. Starting this month,[1] FlexIt will bring personal trainer-based fitness content to Samsung smart TV users through the new lifestyle hub Samsung Daily+[2]on Samsung Tizen OS.

“Wellness should be central to our routines, so building healthy habits through Samsung Daily+ makes it convenient to incorporate health and wellness into all different aspects of daily life,” said Demian Hyun, Vice President and Head of the Experience Planning Group of Visual Display Business at Samsung Electronics. “This new partnership underscores Samsung’s commient as the leader in the global display industry to promoting thoughtful interconnected health experiences aimed at bettering the lives of consumers.”

On the FlexIt app’s online portal, users can find, book and pay for exclusive one-on-one virtual fitness sessions directly on their TVs. With a camera connected — whether it be via a supported webcam[3] or a smartphone — virtual health professionals[4] provide real-time feedback, adjust workouts, and offer form modifications to foster a supportive, safe, and effective workout environment.

The FlexIt app helps users approach their health in a more holistic way; in addition to workout content, FlexIt offers nutrition training, low-impact wellness activities like meditation and yoga, and physical and occupational therapy. By working virtually with a trainer who understands their personal fitness journey and wellness goals, users craft an attainable routine that suits their needs and lifestyle, all from the comfort of their home or any other location with a connected device.

By housing services such as FlexIt, Samsung Daily+ is paving the way for the future of virtual health and wellness experiences through its convenience and accessibility to build productive and convenient daily routines. Samsung Daily+ serves as a new lifestyle hub for smart TV users, allowing them to conveniently enjoy a wide range of premium lifestyle services and features — such as home fitness, telehealth services, video calls, and more — using one single interface.

"Through the innovative FlexIt app for Samsung, we're furthering our commient to making fitness more accessible than ever. By delivering personalized one-on-one immersive training experiences directly to your living room, we're extending our reach to a broader audience, empowering individuals to achieve their wellness goals with ease and convenience," said Austin Cohen, FlexIt’s Founder and CEO.

During CES 2024, Samsung gave consumers an early look at Samsung Daily+ and the FlexIt app on its 2024 Neo QLED 8K. Richard Friedman, FlexIt’s Senior Vice President of Technology, joined the Samsung team in Las Vegas to showcase how the FlexIt app integrates with Samsung TVs. Samsung Daily+ is also a 2024 CES Innovation Awards Honoree, having been recognized as a unique smart home service with an open ecosystem that integrates third-party services.