KELLY SHIN will be celebrating the 2025 S/S Paris Fashion Week, aiming to attract the attention of many fashion industry buyers, famous celebrities, and fashion enthusiasts. The brand has announced its earnest entry into the European market.

On September 3rd, the 25 S/S Seoul Fashion Week was held at DDP in Dongdaemun, where the collection titled “TO THE SHORE” received enthusiastic applause. On September 23rd, KELLY SHIN was the only Korean brand invited to participate in the Oniriq fashion show held by Forbes, showcasing its unique brand identity.

A global customer who visited the exclusive pop-up store praised the experience said that it was wonderful to fill the pop-up space with a drape production that creates the illusion of being in the depths of the sea and she was able to immerse herself in KELLY SHIN’s deep-sea-themed collection.

KELLY SHIN Chief Designer and CEO of Dint, SooJin Shin, said, “The response to the pop-up store has been enthusiastic since the 26th, the first day of operation. We were able to feel the needs and purchasing intentions of local consumers along with their interest in the delicate interior from the start. We are grateful that they expressed their satisfaction with the sensitive mood and excellent product quality that KELLY SHIN pursues.”

KELLY SHIN, DINT’s high-end and global brand, is based in Singapore, established last year, and is also located in Southeast Asia. As a leader in K-fashion, the company plans to continue increasing the number of contact points with customers through exclusive pop-up stores in Korea and abroad. This will make it easier to meet KELLY SHIN’s representative collections and accelerate its expansion into the overseas market beyond Europe.