TOKYO -- SBC Medical Group Holdings Incorporated (Nasdaq: SBC) (“SBC Medical”, or the “Company”, or “SBC”), a global owner, operator and provider of management services and products to cosmetic treatment centers, announced a business alliance with MEDIROM Healthcare Technologies Inc. (Nasdaq: MRM) (“MEDIROM”), a rapidly growing company in the healthcare technology field with over 300 relaxation studios in Japan.

SBC Medical and MEDIROM, two trusted beauty and wellness leaders that excel in customer-centric experiences, together will create a new way for beauty and wellness enthusiasts to discover exciting and new health treatments. The alliance brings together MEDIROM’s leading brand of relaxation salons and health-related product and service offerings with SBC’s best-in-class cosmetic treatment centers that today serve millions of customers who love the ease, convenience, and value of SBC’s experience.

Together, the two leading healthcare service providers have more than 4 million members across their loyalty programs at SBC’s “Shonan Beauty Clinic” and MEDIROM’s Re.Ra.Ku. In addition to bringing customers enhanced offerings and expertise, the alliance will seek to create compelling, integrated opportunities to harness the power of these loyal customers and reward them when they receive services at SBC Medical and MEDIROM.

Background of Alliance
Based on the concept of “ Ultimate Win-Win for All ” SBC Medical Group provides management support services to a wide range of medical institutions, including comprehensive cosmetic medicine, dentistry, AGA treatment, gynecology, infertility treatment, ophthalmology, plastic surgery, and regenerative medicine. The Company’s network of clinics, including “Shoan Beauty Clinic”, now numbers 224 worldwide. MEDIROM, under the brand name “Re.Ra.Ku”, operates more than 300 relaxation studios in Japan based on the concept of “health, more, and more innovative,” and is developing a diversified business centered on healthcare. The company also focuses on health maintenance and preventive medicine, and continues to innovate in this industry.

Reaching new customers and creation of synergies
In this alliance, both companies have elevated expectations for their different customer segments. Shonan Beauty Clinic is widely supported mainly by women in their 20s and 30s, while MEDIROM's Re.Ra.Ku serves mainly male customers for relaxation and health maintenance. This collaboration is expected to enable the two companies to approach new markets, expand our total customer base, and provide new value. As a first step, during the period from November 15, 2024 to December 15, 2024, customers visiting Shonan Beauty Clinic will receive special invitation tickets to experience Re.Ra.Ku at a discounted price. The two companies plan to continue to deepen their collaboration in stages, aiming to provide new value oriented experiences that offer total support for beauty and health.

Initial Co-Marketing Campaign
Customers visiting Shonan Beauty Clinic and Re.Ra.Ku will receive special invitation tickets for a limited time.

Participating Clinics and Stores
Shonan Beauty Clinic: 130 clinics
Re.Ra.Ku (directly managed stores): 230 stores

Distribution period
Shonan Beauty Clinic: Friday, November 15, 2024 - Sunday, December 15, 2024
Re.Ra.Ku: Sunday, December 1, 2024 - Monday, January 13, 2025