TOKYO -- Hit Co., Ltd., the leading outdoor advertising company in Japan, announced a partnership with Vistar Media, the leading provider of programmatic technology for digital out-of-home (DOOH). This agreement enables access to large-format outdoor advertising screens through Vistar‘s programmatic advertising platform, including locations in front of Shibuya Station and Ikebukuro Station, which rank among the highest in the world for passenger numbers, as well as a roadside outdoor advertising network along the Tokyo Metropolitan Expressway and Osaka’s Shin-midosuji Avenue. Brands and marketers using the Vistar Media platform can purchase Hit's exclusive advertising inventory at key locations in Japan.

“Through our partnership with Vistar Media, we can now offer our inventory to a new group of international large-scale advertisers. We are excited about the great results this partnership will bring to our clients,” said Hideki Fukai, President & Representative Director of Hit.

Details of the Integrated DOOH

Synchro 7 Shibuya Hit Vision
These seven DOOH screens are located in front of Shibuya Station, visible from key tourist areas in the heart of Shibuya, such as Scramble Crossing and Hachiko Square, which attract both domestic and international visitors. In collaboration with Vistar, four screens feature synchronized content.

Ikebukuro Hit Vision
This prominent DOOH display is located right in front of the East Exit of Ikebukuro Station, one of Japan's busiest terminal stations. This large-scale DOOH features distinctive screens split into upper and lower sections, totaling over 300m².

Metropolitan Expressway Digital LED Board
This large-scale DOOH network covers the entire Metropolitan Expressway. This network features 13 screens, each over 80m², strategically placed along the expressway to deliver a powerful visual impact.

Shin-midosuji Digital LED Board
This four-screen DOOH network is located along Shin-midosuji, a major arterial road in Kansai. A massive screen larger than a volleyball court, combined with three vertical screens, creates an impressive four-screen visual experience.