TOKYO -- YAMASHITA, LTD. , a provider of rental services for nursing care and welfare equipment, will acquire shares of YAMASHITA SAMJUNG Co., Ltd., a subsidiary of SAM JUNG HUMAN SERVER, LTD. (Head office: President and CEO: Myeong-ja Lee; URL: https://humanserver.kr/ ; “Human Server”), which sells and manufactures nursing care products in South Korea, effective Friday, April 4, 2025. Starting in Mid April 2025, Yamashita will begin a wholesale business for nursing care products targeting nursing care rental providers in South Korea. Following its 2020 expansion into China, this marks the Company’s second overseas venture.

The elderly population is rapidly increasing in South Korea, projected to have the highest aging rate in Asia by 2045

South Korea is undergoing rapid population aging, and by 2045, it is expected to surpass Japan to have the highest elderly population proportion (aged 65 and older) in Asia. (Source: Cabinet Office, “2024 Annual Report on the Aging Society”)
As this rapid aging progresses, the number of welfare equipment rental cases has increased yearly from 2010 to 2023, and demand for nursing care product rentals continues to grow. The care product rental market is expected to keep expanding through 2040.
Yamashita and Human Server conducted interviews with nursing care rental providers in South Korea. They discovered there existed challenges with product quality, and it became clear that users were seeking improved functionality and quality. To meet these needs, Yamashita, which has a proven track record in Japan, will launch a wholesale business starting in Mid April 2025 to supply overseas-manufactured products, including those from Japan, suitable for rental use to Korean nursing care rental providers.