SYDNEY -- Enterprises in Asia Pacific are adopting Google Cloud solutions to remain competitive by modernizing complex IT infrastructure and making better use of data, according to a new research report published today by Information Services Group (ISG) (Nasdaq: III), a global AI-centered technology research and advisory firm.

The 2025 ISG Provider Lens® Google Cloud Partner Ecosystem report for Asia Pacific finds that companies in the region are transforming their digital infrastructures through cloud migration and data innovation. While keeping up with rapidly evolving technologies, enterprises in Asia Pacific are also under growing pressure to control costs, making it imperative that they maximize their return on cloud investments. Google Cloud’s focus on addressing these challenges positions it as a preferred partner in the region.

“Companies in Asia Pacific need to move data and workloads from legacy systems to modern, scalable platforms for future agility,” said Michael Gale, partner and regional leader, ISG Asia Pacific. “Many are turning to Google and its provider partners for the tools and services they need for that transition.”

Demand for cloud services is rising quickly in Asia Pacific, accelerated by the need for better flexibility and operational performance, the report says. Companies need effective, reliable cloud solutions to support a growing number of applications, including business intelligence and customer relationship management. Cloud adoption varies widely with differing levels of digital maturity in the region. Established markets such as Australia and New Zealand lead in advanced cloud solutions, while companies in emerging markets are rapidly integrating cloud services. In Southeast Asia, some governments are encouraging the trend with initiatives to promote digital economies.

Generative AI is also gaining traction among enterprises in the region as companies begin to see it as essential for improved operational efficiency and customer engagement, ISG says. Enterprises are exploring GenAI applications including chatbots, predictive analytics and workflow automation. Google Cloud’s AI and ML tools, such as Vertex AI, are becoming integral to these efforts. The rise of AI in Asia Pacific is also increasing demand for managed services to deploy and run AI solutions.

Many enterprises in Asia Pacific are adopting hybrid cloud and multicloud strategies to balance flexibility, scalability and control by combining on-premises and public cloud resources, the report says. They are turning to service providers offering comprehensive support for these strategies, including tools such as Google Anthos for workload management across clouds.

The rising importance of advanced analytics and data visualization in the region also is driving adoption of Google Cloud solutions, ISG says. Companies are seeking real-time analytics backed by a focus on data quality and governance.

“Enterprises in Asia Pacific are recognizing that their data needs to be accurate, accessible and compliant with data protection laws,” said Sonam Chawla, lead analyst, ISG Provider Lens Research, and lead author of the report. “Solutions that support these strategic objectives help to create trust among companies and their partners.”