CHICAGO -- NielsenIQ (NIQ) (NYSE: NIQ), a leading consumer intelligence company, announces the expansion of NIQ Activate, a leading customer insights and analytics offering, that has successfully enabled retailers and brands to unlock deeper customer understanding and drive performance. As retailers increasingly rely on first-party data to navigate shifting consumer behaviors and supply chain complexity, NIQ Activate serves as a strategic enabler - bringing together advanced analytics, predictive planning, and collaborative capabilities in one solution. Backed by the most complete market and retailer first-party data, this latest expansion introduces enhanced capabilities in Assortment Planning & Optimization, designed to solve key challenges in retail execution and supplier collaboration.

NIQ Activate’s Assortment Planning & Optimization equips retailers with a comprehensive AI-powered toolkit to refine product mix, identify planogram inefficiencies and optimize distribution. Users can model multiple ‘what-if’ scenarios, apply in-app rules to define strategic guardrails, and ensure assortment scenarios align with the strategic role of key customer segments. Newly automated customer decision trees leverage NIQ’s rich product attribution and reveal the full consumer decision-making journey - from initial need recognition to final product choices that influence behavior and drive conversion. This solution builds on the established NIQ Activate loyalty insights offering, enabling users to leverage customer preferences, category dynamics, loyalty and brand affinity insights in their assortment scenarios.

By leveraging the Assortment Planning & Optimization solution, retailers have achieved up to a 7% increase in sales and gross profit by streamlining their assortment by 10%, while ensuring high value products remain consistently on the shelf.

“Our solutions are designed to help retailers navigate shifting consumer behaviors with precision, agility, and deep consumer understanding—so they can lead, not follow. By modeling transferability and true item value, our platform enables data-driven decisions that minimize risk and maximize category performance. The solution empowers merchants to run simulations, identify items with high customer loyalty and optimize distribution at the store level. This precision has not only improved operational efficiency but also created space for innovation and enhanced supplier collaboration,” commented Troy Treangen, Chief Product Officer, NIQ.

As retailers increasingly rely on first-party data to drive performance and deepen customer understanding, NIQ Activate serves as a strategic enabler - bringing together advanced analytics, predictive planning and collaborative capabilities in one platform.

This latest expansion marks a pivotal milestone in NIQ’s transformation, reinforcing its role as the trusted consumer intelligence partner to over 23,000 clients worldwide. With active collaboration programs across more than 50 retailers and thousands of their suppliers globally, NIQ is shaping the future of retail—empowering the global ecosystem with AI-driven solutions, predictive insights, and a unified market view. These capabilities enable faster, smarter, and more connected decisions that fuel growth and sharpen competitive edge across the global retail ecosystem.