ALFROM & AFFILIATES -- Alfrom & Affiliates, the parent conglomerate of Alfrom, has officially decided on the Chinese naming for its holding company Alfrom as 阿尔福牧 (Ā'ěr fú mù). The name combines the phonetic transcription of "Al" (阿尔, Ā'ěr) and the phrase 福牧 (fú mù), which means "cultivating happiness."
Additionally, the information service brand Allfrom, a subsidiary of Alfrom & Affiliates, will be written as 尔福牧 (ěr fú mù) in Chinese. This name follows both a phonetic and semantic translation approach, meaning "cultivating your happiness."
Following this naming convention, all business units under Alfrom & Affiliates that incorporate "~from" in their names, such as the holding company Alfrom, the information services division Allfrom, and the investment management division Benefrom, will adopt the 福牧 (fú mù) designation in their Chinese names to reflect the concept of "cultivating happiness."
Alfrom & Affiliates serves as the parent conglomerate overseeing News Group.
“Alfrom”企业群的母公司——控股公司”Alfrom”已确定其中文名称为“阿尔福牧”。其中，“阿尔” 是罗马字母“Al”的中文音译，“福牧”则寓意“培养幸福”。
此外，阿尔福牧企业集团旗下的信息服务业务品牌“Allfrom”, 采用“尔福牧”的名称作为中文表记，意为“提升您的幸福感”。这一表记结合了音译与意译的方式，既保留了品牌名的发。
因此，阿尔福牧企业群旗下以“~from”为名称的业务品牌，如控股公司“Alfrom”、信息服务部门“Allfrom”、投资管理部门“Benefrom”等，其中文表记均采用寓意“培养幸福”的“福牧”。
阿尔福牧企业群是旗下拥有纽斯集团的母公司。
来源：阿尔福牧企业群（Allfrom & Affiliates）
